Legal firm moves beyond yellow pages to reach broader audience

Where some people see convention, others see opportunity. Knowing many lawyers advertise primarily in phone books, JayRay saw the perfect chance to make a case where many lawyers never had before… on billboards, your honor.

Gathering the facts
As a personal injury practice, RHHK wanted to reach two audiences: people who could use its services, and attorneys who could refer clients to them. The firm’s attorneys are veterans of newspaper and directory advertising and looked to JayRay for advice on how their message could not only attract new clients, but would stick with people should they ever need RHHK’s services.

Taking the stand
JayRay got to work designing a set of billboards with the aim of striking a balance between memorable and classy. Instead of a testimonial approach with more words than impact, JayRay let the images speak for themselves. Bold colors and pointed photos register an instant cause-effect relationship. And a catchy headline tells people exactly where their wrongs can be made right.

Advertising; Graphic Design