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No welcome mat, no problem
DVD tour provides innovative alternative to the usual hospital grand opening event
How do you celebrate the opening of a community's hospital without inviting residents to the party? A full tour delivered to nearby mailboxes provided the perfect no-party, no-problem replacement.
New approach to a public tour
When construction delays forced the leaders at St. Anthony Hospital to re-think their plans for a public grand opening, JayRay suggested a high-tech alternative to showcase the brand-new facility: a DVD.
A grand opening without the event
The DVD featuring the facility’s friendly staff, amazing artwork, healing gardens and high-tech equipment—artfully shot around construction workers and frenzied staff—created a buzz in the local community. Within days of the hospital's opening, the DVD was mailed, inviting local residents to tour their new hospital—without leaving home! And soon St. Anthony Hospital opened up another wing for patients, well ahead of the most optimistic projections.
Digital Media; Publicity, Promotions and Special Events