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Community Health Care leaves its mark in Pierce County
Capital campaign makes donations concrete
A $1,000 check in a slab of concrete generated generous donations from new donors for Community Health Care’s new Eastside Clinic.
JayRay talks to potential donors
Community Health Care needed to raise $10.1 million for a new Eastside Clinic at Salishan. After researching the awareness level of potential donors and community leaders, JayRay developed a creative and strategic campaign to increase community awareness.
Leave your mark on the Eastside’s new center of health.
The tagline, “Leave your mark on the Eastside’s new center for health,” served doubly as a headline and essentially the brand for the campaign. JayRay produced the image of a $1,000 check written out to the campaign drawn onto a freshly poured concrete slab.
One check results in many
Community Health Care reached its $10.1 million goal. The newspaper ad generated four $1,000 checks from people who were previously unaware of CHC. Support for the clinic was positive and Community Health Care was able to roll right into a campaign for its next clinic.
Advertising; Graphic Design