Video and billboard Show Members Life Made Easy

What kind of ad campaign is intriguing enough to make busy young women stop and consider its message? One that says, “We appreciate all you do. How can we help?

Sweet. Simple. No sweat.
Sound credit union was looking to revitalize membership and tap into an important demographic—young women. JayRay created a campaign that conveys Sound’s continual quest to make life, at least banking, easier.

Can we get that for you?
Life Made Easy is a nice promise to young women who have more important things to do than wrestle with their bank. The billboards’ light, breezy look is more fashion and home decoration than banking. And the video’s premise – that Sound is just the kind of place where little ways of helping out add up to make a big difference – positioned Sound as a fresh, forward thinking, friendly financial institution.

Where personal meets business.
A great checking account promotion, supported by JayRay’s eye-catching design and simple messages, resulted in new checking accounts and memberships. Life Made Easy is a great example of an advertising concept that can still look, sound and feel like a personal conversation.

Advertising; Digital Media