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A groundbreaking weekend
After a series of delays in building St. Anthony Hospital, it was important to announce to the Gig Harbor community that their new hospital was on its way. Urging a departure from a traditional public groundbreaking ceremony, JayRay came up with a fun, inviting and community-focused series of free events that encouraged the community to “Run! Roar! and Soar!” with the new hospital.
JayRay served as event coordinator for the weekend of community celebrations and oversaw advertising, direct mail and other promotional efforts. Nearly 4,000 Peninsula residents attended at least one of the groundbreaking events, which included a 5k run and walk, two packed performances of “Late Nite Catechism” and an afternoon of soulful music.
Prior to the public events, more than 200 people attended a VIP groundbreaking ceremony—conducted indoors, safe from the muddy construction site.
The weekend of groundbreaking events also earned top honors for special events among associations and nonprofit organizations with a Totem Award from the Public Relations Society of America (PRSA).