Lacey Fire District #3 had a problem.

Rapid business growth. Lots of new homes. Rising costs to deliver important fire, medical and rescue services and a budget limited by state law.

How do you explain complex funding and growth issues to your community?

JayRay helped the fire district create a series of strategic messages, delivered to homes via a simple postcard that stands out from the crowd with bright colors, bold graphics and engaging photos of the district's own fire fighters and staff. JayRay also helped update the organization's Web site and collateral.

Media coverage and increased interest from stakeholders has followed. Next up? An upcoming ballot asks voters to consider a tax increase to help fund budget shortfalls.