Saint Martin’s knew that even if it reached its ambitious goal of doubling undergraduate enrollment in five years, it would remain one of the most intimate, student-focused universities of its kind.

Leading the branding team of administrators, faculty and students, JayRay helped the university develop the brand promise “we will invest in your success.” Research-based recruitment direct mail, ads and collateral created by JayRay tripled the number of campus visits by prospective students and their parents over the previous year.

Next in the multi-year rebranding effort is revising the university Web site. And planners are scrambling to have a new dormitory built to accommodate the big increase in enrollment.