YMCA of Pierce and Kitsap Counties

GYM IS JUMPING AFTER AD BUY

When one of the region’s most beloved organizations experienced a membership plateau two years in a row, it turned to JayRay for help.


JayRay went to work

  • Reviewed previous campaign metrics, media buys and ads
  • Developed new advertising concepts based on a promotional strategy; focused on a free membership offer
  • Used bold, simple illustrations of clocks and watches to stand out from other gyms and health clubs
  • Eliminated some media channels and increased digital and outdoor, without additional expense

Results

  • Membership increased 29% over the same period the year before
  • 3,200 more kids and families going to local YMCAs