Visit Kent

Inspiring Visitors to Choose Kent

Visit Kent’s website didn’t capture the authenticity of this diverse community. Content was out of control, with more than 250 pages and no search function. The site was custom-coded and the backend was hard to manage. Business listings took time to update and keep current. Kent's economic development team sought a site that was fresh, worked on mobile, showcased the undiscovered and unexpected, and ultimately put visitors first:


  • Took a storytelling/coffee table magazine approach, writing all new content following a new 20-page site map
  • Romanced top attractions and hidden gems with seasonal itineraries illustrated with new, original photography 
  • Maximized mobile responsiveness using WordPress—with built-in SEO, maps, search and a dynamic Instagram feed
  • Integrated the site with TripAdvisor to gather hotel and business listings and provide extra value to visitors, while keeping them on the site


  • Built site from scratch in 14 weeks
  • Garnered 5,000 views during first week of launch
  • Grew Instagram following by 101 percent