Newland Communities

SUPPORT BEGINS WITH ENGAGING, INFORMING

Hammers were flying. Homebuyers were moving in. New residents were enjoying the welcoming master-planned community of Tehaleh. All the while, Newland Communities was looking forward to multiple phases of development over 20 years. Was the community aware and supportive of the changes that the planned growth would bring?


JAYRAY WENT TO WORK

  • Conducted a stakeholder audit, interviewing elected officials, advocacy organization representatives and others to identify interests and concerns
  • Provided strategy and planning support for biannual resident town halls
  • Provided strategy and support for the new Tehaleh Advisory Group, which consists of local leaders in a range of interests and areas
  • Prepared branded invitations and displays
  • Developed compelling video celebrating the rural-suburban lifestyle

RESULTS

  • Town halls drew capacity crowds of invested residents
  • Increased engagement with community leaders led to better understanding and collaboration