Tacoma South Sound Sports Commission

BETTER LIVING THROUGH SPORTS

Tacoma South Sound Sports Commission strives to put Tacoma-Pierce County on the map as a destination for tourism-generating amateur sports events. The challenge: Create synergy with existing community efforts to promote the region as an active, healthy and vibrant place to live, and visit—and ultimately position it as host of the best athletic events in the Pacific Northwest.

JAYRAY WENT TO WORK

  • Created integrated social media, media relations and marketing communication strategies
  • Refined copy and designed annual report

RESULTS

  • Media relations efforts resulted in 21 influenced articles in three months
  • Annual report visually highlighted visitors to the region and their economic impact