Tacoma-Pierce County Chamber

THE BEST PLACE TO DO BUSINESS

The chamber had firmly established itself as the voice for business in the county. That was a solid starting point for a new strategic plan. But it wasn’t ambitious enough. The planning committee wanted to reach higher and push members, business and the greater region farther. But how to get there?


JAYRAY WENT TO WORK

  • Developed a planning process
  • Gathered input in 1:1 interviews and at events
  • Facilitated a day-and-half board retreat 
  • Coordinated task force planning meetings
  • Wrote the five-year plan
  • Prepared the script and presentation to unveil the plan at the annual meeting before a crowd of 500

RESULTS

  • Adopted an ambitious new vision: Making South Sound the best place to do business in Washington state
  • Provided a clear framework with goals to guide work through the remainder of the decade
  • Achieved consensus on strategies focused on the distinct value of the chamber
  • Reinforced confidence in the chamber’s leadership