Travel Tacoma + Pierce County

PUBLICITY LURES TRAVELERS TO REGION

Luring regional road trippers away from the bigger cities along Interstate 5 was the challenge for Travel Tacoma + Pierce County. Potential visitors and travel reporters needed convincing the area was worthy of a two-night stay.


JayRay went to work

  • Developed a strategy supporting Travel Tacoma’s priority attractions: glass art, Mount Rainier, collector vehicles and a spirit of fearless exploration
  • Built a media relations program, including editorial calendar, pitching and monitoring
  • Positioned Travel Tacoma + Pierce County as a trusted source and economic driver
  • Initiated and helped plan the U.S. Open Eve media event, including collateral and invitee list


Results

  • U.S. Open Eve event attracted 15 targeted media outlets, including reporters from the United Kingdom, Australia and Ireland
  • In 2016, Travel Tacoma received 77 influenced articles by the end of June—27 influenced by JayRay
  • By December 2016, Travel Tacoma received 207 influenced articles—120 influenced by JayRay
  • By December 2016, Travel Tacoma had $3,425,904.50 value points with a total circulation of 3,224,637,307