Symphony Tacoma

BOLD STROKES AS INSPIRING AS THE MUSIC

Enlivened by a dynamic new music director and passionate about its new direction, Tacoma Symphony Orchestra was ready to cast off its decades-old logo, acronym and nagging misperceptions. Budget was tight but volunteers and local university students were eager to participate. How to start?

JAYRAY WENT TO WORK

  • Outlined a clear process to leverage volunteer energy and insights
  • Facilitated a collaborative discovery and creative development experience
  • Designed a distinctive logo and vibrant color palette
  • Wrote crisp, distinctive messaging
  • Developed a brand guide

RESULTS

  • Enchanted patrons with sweeping curves of the logo, suggesting a conductor’s baton movements 
  • Established the guidelines allowing for the transformation of marketing materials, website and programs