Symphony Tacoma
BOLD STROKES AS INSPIRING AS THE MUSIC



Enlivened by a dynamic new music director and passionate about its new direction, Tacoma Symphony Orchestra was ready to cast off its decades-old logo, acronym and nagging misperceptions. Budget was tight but volunteers and local university students were eager to participate. How to start?
JAYRAY WENT TO WORK
- Outlined a clear process to leverage volunteer energy and insights
- Facilitated a collaborative discovery and creative development experience
- Designed a distinctive logo and vibrant color palette
- Wrote crisp, distinctive messaging
- Developed a brand guide
RESULTS
- Enchanted patrons with sweeping curves of the logo, suggesting a conductor’s baton movements
- Established the guidelines allowing for the transformation of marketing materials, website and programs