Olympic Property Group

PUTTING HARBOR HILL ON THE MAP

The developer couldn’t wait for the signs to go up. The Gig Harbor location, family-friendly options and nearby trails and retail were part of the appealing Harbor Hill planned community. Three builders were staffing their model homes. All they needed was traffic—and sales.


JayRay went to work

  • Conducted research and developed positioning strategy and tagline
  • Developed marketing, advertising and community relations plans
  • Planned and managed multichannel campaign, including digital buy and ongoing optimization
  • Developed ads, video, marketing materials and collateral; directed photo shoot
  • Revamped website with focused sales messaging

Results

  • Awareness spiked, and web and auto traffic increased significantly
  • One builder sold nearly all inventory and another expanded into a new neighborhood