Confidential Client

COUNSEL THROUGH CRISIS AND TRAGEDY

A horrific tragedy prompted the call: a jobsite death. Details were sketchy, government officials were on the scene and there was disagreement over who was to serve as spokesperson. Leaders and staff were reeling. They needed compassion, calm and a plan.


JAYRAY WENT TO WORK

  • Gathered information and developed a plan sensitive to the needs of family, friends and co-workers, while being responsive to the media, the community and state regulators
  • Prepared messages and counseled the organization’s spokesperson
  • Assisted the organization in examining its policies and practices
  • Developed strategy for the release of an outside investigator’s report

RESULTS

  • Reporting and posts were measured and fact-based, avoiding sensationalism
  • While the sadness lingers, the organization has been recognized for acting responsibly in the face of tragedy
  • Revenue has rebounded