Clover Park School District

COMMITTED LEADERS AND AN ENERGIZED SCHOOL BOARD

“Impoverished students” and “tired old buildings” were the phrases most residents used to describe Clover Park School District. The rest of the story had yet to be told. 


JAYRAY WENT TO WORK

  • Conducted a brand audit and researched impressions of the school district held by parents, community members and employees
  • Developed logo options that reflected the brand research and garnered board support for a new logo
  • Developed a brand platform, key messages and a brand usage guide, including color palette, typography, photography and graphic guidelines
  • Created a strategic communication plan to launch the new brand and improve the reputation and image of the district
  • Helped create tools for a three-phase brand launch, including a promise guide for internal engagement, followed by tools for parents and the community


RESULTS

  • Brand promise and logo embraced by stakeholders
  • New logo helped shed old perceptions