Bellarmine Preparatory School


Students’ energy and fervor were trapped inside the walls of Bellarmine Prep. An outdated brand and traditional perceptions hampered potential students and their parents from knowing the school’s real spirit. A new approach was needed to show the community that academic rigor and spirituality added up to a brand like no other.

JayRay went to work

  • Conducted interviews, probing for distinct themes
  • Audited online and print materials for brand consistency
  • Led a team of employees and board volunteers through a brand refresh
  • Developed a new tagline; updated visual and verbal brand platform
  • Created marketing plan with meaningful, measureable objectives


  • Significant increase in website visits and open house attendance
  • Attendance goals exceeded