Association of Washington Business
BOLD DESIGN MATCHES BOLD NEW VISION
A catalytic leader and unifying voice. Association of Washington Business was ready to share this bold new vision and its strategic plan. Leaders sought to signal members, the business community, government officials and the media that AWB is a vigorous, dynamic and effective advocate for Washington businesses and a healthy economy. The time had come to depart from the tired annual report tradition.
JAYRAY WENT TO WORK
- Signaled a clear break from the past with dynamic photographs, bold typography and vibrant accent colors
- Positioned AWB as a convener, a problem solver, forward thinking and relevant to younger leaders
- Budget-sensitive design leveraged existing photography
- Leaders dubbed the annual report “fantastic” in sharing it with members