PeaceHealth St. Joseph
Campaign matches integrated approach
to cancer care
When cancer struck, some residents in Bellingham, WA, and surrounding areas drove hours away for care. With a new, integrated cancer center opening, PeaceHealth St. Joseph Medical Center wanted people to know there was one place for personalized, technologically advanced care. And it was in Bellingham. JayRay developed a distinct marketing campaign, featuring patient-friendly messaging and integrated promotions—print , radio, outdoor and TV ads, updated website, a fact sheet and special events. Now, everyone knows the ONE place for world-class science, healing and hope is in their own backyard.