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Beatport, an online music store for DJs, is a chart topper with electronic dance fans across the globe. With a solid business and smart leadership in place, it was time to crank up the volume and tell its corporate story. To position Beatport as a credible and savvy player in the digital music space, JayRay helped shape and share its story with digital music reporters. JayRay crafted the strategy around new product launches that earned a steady stream of media placement with respected bloggers and online music pubs. The momentum culminated with a Billboard cover story. Today, Beatport maintains its leadership and e-commerce magic.