LaborWorks

When shift happens, supervisors call

Shorthanded for the 5 a.m. shift? LaborWorks wanted to get the call. Competing on branch locations and quality workers wasn’t enough. Other staffing firms promised to always be available, but research showed LaborWorks was the only one that could promise a person would pick up the phone.


JAYRAY WENT TO WORK

  • Interviewed customers and researched the competition to articulate a clear competitive advantage
  • Developed a new brand, logo and tagline
  • Created targeted direct mail campaign materials and sales collateral

RESULTS

  • 18% increase in call volume
  • Continued expansion in a difficult market
  • Energized employees—from the president to the frontline—embracing the new Always Available message