More than a meal:
Branding the big picture
A growing population of homeless and hungry is hard to ignore. JayRay helped Pierce County residents see what might happen without their donations to the Rescue Mission. Print, outdoor and online advertising brought awareness to the issue and set the stage for a fundraising campaign. JayRay also leveraged previous branding work to help the organization better connect its hundreds of volunteers and friends to the fundraising effort. The campaign theme “The Official Sponsor of Hope” showed the Rescue Mission’s dedication to the community and positioned it as a leader to bring help, hope and healing to the people it serves.