The Greater Tacoma
Community Foundation

Sparks fly and launch a
community movement

Pierce County had a reputation of crime and gang violence. The Greater Tacoma Community Foundation wanted to change that with Be the Spark, a movement encouraging Pierce County residents to be active in their community. But to get started, GTCF needed help developing the vision, telling the story and drawing a crowd to its capstone Tacoma Dome event featuring Archbishop Desmond Tutu. From developing key messages and a logo, to event advertising and securing media sponsorship with King 5 and other media outlets, JayRay helped the movement gain momentum and draw a sold out crowd to the Tacoma Dome. For weeks following the event, the inspirational buzz lingered in the air of Pierce County and continues to encourage residents to become involved in a cause that matters to them.