Franke Tobey Jones

BRANDING CAPTURES VIBRANCY, MEANING

Franke Tobey Jones knew something was amiss. The retirement community was brimming with life—but its logo and marketing materials were tired and uninspiring.


JayRay went to work

  • Led team of residents and staff members in research-based branding process
  • Developed new brand platform that forged a deeper connection with stakeholders and delivered the brand’s promise: to make every day meaningful
  • Created new logo and tagline: Enjoy your age
  • Created brand guidelines and designed applications from business papers to advertising to signage
  • Advised on the internal brand launch and extended the launch on social media

Results

  • Brand reflective of the community
  • Sales at a cost-per-sale below the industry average