September 17, 2010

Reaching global, thinking local

JayRay supports businesses through creative strategies

JayRay, a communications consultancy, is driving home creative strategies for several new clients whose work reaches from downtown Tacoma to halfway around the globe.

Projects include:

  • Developing a marketing and public relations campaign for Downtown Tacoma Parking, supporting the new paid on-street parking program.
  • Providing internal communications planning and strategy for Northwest Eye Surgeons, plus referral development and communications.
  • Developing a strategic communications plan for Washington Center for Nursing, starting with a communications audit and interviews with stakeholders.
  • Creating a website and corporate brochure for Drop Test International, an international counter-insurgency, intelligence, and security assistance company.

“Businesses that effectively communicate with their unique target audiences through strategic communications — whether the message has to do with asphalt on the streets, regional influences or global affairs — are proven to consistently obtain their business goals,” said Kurt Jacobson, JayRay president.

JayRay offers nonprofits, government agencies and other businesses complete services from advertising, branding and graphic design to strategic communications, public relations, crisis communications and focus group research in the area’s only focus group facility.