December 15, 2010

Kathleen Deakins named new JayRay president

Kathleen Deakins will become president and CEO of JayRay, a communications consultancy at the beginning of 2011.Deakins will be only the third president of the agency in its 40 years. She will succeed Kurt Jacobson, who will be retiring at the end of December.

Deakins joined JayRay in 1987 to lead the agency’s public relations efforts. In the years since, she has been responsible for award-winning advertising campaigns, as well as public relations and strategic communications efforts.

“Challenging, invigorating — whatever you call it — this is a great time to be in our business,” Deakins said. “Our clients understand that smart thinking and breakout creativity can be game-changers, especially when budgets are tight.”

Deakins earned her bachelor’s degree from the University of Puget Sound and MBA from the University of Washington. She has her APR accreditation from the Public Relations Society of America (PRSA) and chairs the advisory board of the University of Washington Tacoma. As president, Deakins will manage the business with JayRay owners Jerry McLaughlin and Shari Campbell.

Today JayRay serves clients in a range of industries, including financial services, health care and government. Its services include advertising, public relations, electronic media and internal communications.