News

October 12, 2011

The Greater Tacoma Community Foundation, JayRay recognized by Puget Sound American Marketing Association for Be the Spark

The Greater Tacoma Community Foundation and JayRay received a Pulse Award from the Puget Sound American Marketing Association (PSAMA) for Be the Spark, an ongoing movement that brought Desmond Tutu to a sold-out crowd at the Tacoma Dome on May 13, 2011.

The PSAMA Pulse Awards celebrate the best marketing achievements in the Puget Sound. Be the Spark was recognized for “the most innovative blend of marketing materials that produced outstanding results.”

“An inspiring cause inspires great creativity,” said Kathleen Deakins, president of JayRay. “Integrating advertising and social media in a campaign that continues to produce results for the Greater Tacoma Community Foundation shows the value of great teamwork.”

The Greater Tacoma Community Foundation launched Be the Spark to inspire the Pierce County region, especially its youth, to get involved in helping make the community an even better place to live. Since Be the Spark’s debut, it has continued to inspire people to get involved in their community across the Puget Sound. Governor Chris Gregoire proclaimed May 13 as Be the Spark Day, Pierce County Library System created a Be the Spark reading list in 18 libraries and community members have hosted film forums, book clubs and small group discussions related to Be the Spark.

“It’s an honor to be chosen for a Pulse Award,” said president and CEO Rose Lincoln Hamilton. “We are passionate about inspiring people to get involved in ways that are meaningful to them. We hope Be the Spark continues to inspire action and spark change across the region.

The Greater Tacoma Community Foundation and JayRay received the Pulse Award on October 5, 2011 at the inaugural PSAMA Pulse Award dinner.