May 8, 2012

Bellarmine Preparatory School partners with JayRay for rebranding initiative

Bellarmine Preparatory School, one of Pierce County’s oldest and most prominent private high schools, was looking to invigorate its brand. Bellarmine’s board of directors and administration want to ensure the school maintains strong enrollment and robust alumni and donor support in an increasingly competitive private school environment. Belllarmine selected Tacoma-based JayRay as its partner in this initiative. Since November of last year, JayRay has been working with Bellarmine President Jack Peterson and a marketing advisory committee on a rebranding initiative.

“We chose JayRay because of their strong track record in helping organizations unlock the power of their brands,” said Peterson. “Since teaming up with JayRay we’ve found their proprietary Red Chair branding process has really helped us bring clarity to what Bellarmine represents and how we can market our school most effectively.”

Bellarmine was founded as an all-boys school in 1928 and became co-educational when it merged in 1974 with two all-girls school, Aquinas Academy and St Leo’s High School. Enrollment for the school is currently just above 1000, all day students, in grades 9-12.

“We were humbled to have such an illustrious institution choose JayRay to help burnish its brand,” said JayRay Vice President Shari Campbell. “Working with Jack Peterson and his advisory committee has been both inspiring and a lot of fun.”