May 31, 2012

JayRay and four clients honored with international creative awards

Out of 4,700 entrants for this year’s Hermes Creative Awards, JayRay and four clients took home the two highest honors and two honorable mentions.

“It’s always an honor for us and our clients to receive recognition for the work we’ve done, especially in a prestigious competition like this,” said Kathleen Deakins, JayRay president and business co-owner.

Hermes (pronounced “air-maess”) Creative Awards is an international competition for creative professionals involved in the concepting, writing and design of traditional materials and programs, and emerging technologies.

Safety video spurred conversation

The highest honor, Platinum, was awarded to JayRay and Catholic Health Initiatives for their collaborative effort on the SafetyFirst video. JayRay presented a compelling case to Catholic Health Initiatives leaders to break away from conventional safety program tactics and develop a video to introduce the program in an emotional, relevant way. The campaign earned tears and applause. It spurred conversation about sensitive and vital subject matter. And, led to even safer care at Catholic Health Initiatives facilities.

Logo energized tutoring program

JayRay’s work on logo development with Tacoma client, Find an Hour, received a Gold award. The Find an Hour Coalition had a plan to mobilize tutors in schools across Tacoma in 2012. While the effort had a name and was fast gaining momentum in the community, it needed a visual identity for launch. Leveraging the group's enthusiasm with research findings about the impact of tutoring, JayRay designed a logo that put potential tutor’s center stage for change.

JayRay earned honorable mention awards for 2011 billboard campaigns with Boys & Girls Clubs of South Puget Sound and law firm Rush Hannula Harkins & Kyler.