June 21, 2018
Communicator Awards Honor JayRay Creativity, Brand Storytelling
Video and interactive projects help clients stand apart
JayRay earned two 2018 Communicator Awards, which nationally recognize the agency’s work in creative services.
Experience Olympia & Beyond’s destination video received an award of Excellence, the top honor. JayRay produced the video for Experience Olympia as part of a bigger project to rebrand the visitor and convention bureau.
The interactive holiday card for Schwabe Williamson & Wyatt earned an award of Distinction. JayRay produced and developed a treasure hunt-style game for the law firm’s annual holiday greeting.
“Our clients recognize the importance of brand messages. We helped their brand stories stand out through video and digital,” said Kathleen Deakins, JayRay president.
The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts. The program honors the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio.
Experience Olympia & Beyond Video
The video highlights the people and culture that make Olympia and Thurston County “decidedly different” from other travel destinations. Short, topic-specific versions were created for use on social media.
Schwabe Williamson & Wyatt holiday card
In the spirit of a treasure hunt, the interactive game challenged participants find 10 items in 2 minutes. Schwabe’s primary practice areas were represented in the colorful illustration.