April 27, 2017
VISIT KENT, INTERCITY TRANSIT AND PACMTN PARTNER WITH JAYRAY FOR MARKETING AND STRATEGIC COMMUNICATION
Tourism, transit and workforce development are the focus of work with three new clients for JayRay, a Tacoma creative and strategic services firm.
JayRay began working with Visit Kent, Intercity Transit and Pacific Mountain Workforce Development Council this year.
Visit Kent, the destination marketing arm for the City of Kent, is partnering with JayRay to strengthen Kent’s year-round economy. JayRay seeks to increase visitors to city events, businesses, events and attractions through effective campaign planning, paid advertising and social media, and will be developing a new tourism website.
Tourism marketing is a signature specialty for JayRay. The Tacoma-based agency is helping attract visitors to the area through partnerships with Travel Tacoma + Pierce County; Tacoma South Sound Sports Commission; Olympia, Lacey, Tumwater Visitor & Convention Bureau; and the City of Fife.
JayRay has partnered with Intercity Transit to increase ridership and van pools, and bolster community awareness for alternate transportation modes. JayRay will work with Intercity Transit for strategic communication, marketing services, public relations and graphic design. Intercity Transit provides public transportation options throughout Olympia, Lacey, Tumwater and Yelm.
Pacific Mountain Workforce Development Council
The Pacific Mountain Workforce Development Council (PacMtn) coordinates economic, business, education and training partners across a territory spanning Grays Harbor, Lewis, Mason, Pacific and Thurston counties.
JayRay will work with PacMtn to conduct research and develop communication tools to inform job seekers about career and training opportunities. The career pathways tools will focus on the region’s six targeted sectors: Food production, forest and wood products, life sciences, chemical product and plastics manufacturing, IT and telecommunications, and tourism and recreation.