August 16, 2016
NEW SHAREHOLDERS & STAFF DEEPEN JAYRAY'S EXPERTISE
Agency grows in strategic communications, tourism, nonprofits
JayRay is broadening its ownership and deepening its bench to better serve clients with branding, advertising and strategic communication services.
Kacie Leacy and Bridget Baeth have become shareholders of JayRay. As both senior advisors and principals, they will continue leading work with clients while participating in JayRay business strategy and operational decisions.
“Over their years at JayRay, Kacie and Bridget have set the bar high for leadership and dedication in serving our clients,” said Kathleen Deakins, JayRay president. “I am excited about their commitment to making a difference in Pierce County and beyond with thoughtful, strategic communications.”
Baeth brought destination marketing and branding experience to JayRay when she joined the agency from Travel Tacoma + Pierce County in 2013. Since then, JayRay’s tourism business has drastically grown. Today, Baeth works with clients Travel Tacoma + Pierce County, Olympia-Lacey-Tumwater Visitor & Convention Bureau, City of Fife, City of Burien, Pierce County Public Works and Washington State Housing Finance Commission.
Leacy, who started at JayRay as a college intern in 2007, has expanded JayRay’s digital expertise in social media, paid advertising and video. She also has a strong background in corporate communications, campaign strategy and branding. Leacy leads the Puget Sound American Marketing Association’s South Sound group. Her clients include South Sound Together, Catholic Health Initiatives, Tacoma Public Schools, Harborstone Credit Union, United Way of Pierce County, Olympic Property Group, Evergreen Council on Problem Gambling and City of Tacoma.
Advisor Katie Whittier joins JayRay from the City of Burien, where she worked as communications officer launching the city’s magazine and serving as spokesperson. An innovative problem-solver, Whittier has a breadth of experience in the political, nonprofit and public sectors. Before Burien, she served as regional outreach director for U.S. Senator Patty Murray. She also has worked with the University of Idaho and American Cancer Society.
Lindsey Boisvin joins JayRay as an assistant advisor with experience in photography, graphic design, data visualization and journalism. Earlier while a JayRay intern, she supported a variety of the agency’s clients. While a journalism student at the University of Washington in Seattle, Boisvin created social media content and infographics as part of the UW Facilities Services team.