July 11, 2016
AWB ANNUAL REPORT SHOWCASES PROGRESS, VALUE TO MEMBERS
Key themes, dramatic photos, member quotes reinforce advocacy efforts
After a busy year of strategic planning and launching new programs, the Association of Washington Business wanted a dynamic annual report and chose JayRay as its creative partner.
Words from AWB’s mission statement—catalyst and unifying voice for economic prosperity—appear on the cover and energize every one of the 24 pages that follow.
“We wanted the annual report to reflect our distinctive new approach and the progress we’re making in helping Washington employers grow and prosper,” said Jason Hagey, vice president of communications. “JayRay understood and delivered what we needed.”
JayRay’s design brought the strategic plan’s core themes to life: achieve, connect, employ, compete and place. Meaningful facts, dramatic photos and member quotes reflect AWB’s achievements and continued advocacy on members’ behalf.
“AWB has helped businesses grow, connect and thrive for years. This annual report turns up the volume and lets companies across the state see the value of AWB,” said Kathleen Deakins, JayRay president.