May 25, 2016
NATIONAL AWARDS RECOGNIZE JAYRAY'S STRATEGIC, CREATIVE PROJECTS
Tourism, education, branding work earn Telly Awards and Communicator Awards
Projects including a Tacoma takeover in Portland, creative video strategies and a reputation-enhancing calendar have earned JayRay a group of communications industry awards.
The 2016 Telly Awards honor excellence in video productions, web commercials and broadcast programs. In its 36th annual competition, the Telly Awards recognized JayRay’s strategy for a video showcasing Tehaleh, a new residential community in Bonney Lake.
Instead of featuring fireplaces and pristine porches, the Tehaleh video uses dramatic angles to capture a sense of place. The community’s outdoor lifestyle shines as a place for adventure, for inspiration and to connect with others.
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. JayRay earned gold and silver Communicator Awards, competing among 6,000 entries from all over the world.
- City of Fife—Award of Excellence (Gold Communicator Award) for branding work that positions Fife as an accessible business hub—linking people, cities, jobs and attractions.
- Travel Tacoma—Award of Distinction (Silver Communicator Award) for the #BlownAwayTacoma Portland Instagram influencer campaign. Glass coasters hidden around Portland landmarks were part of a one-day event in the center of downtown to promote Tacoma & Pierce County as a visitor destination.
- Tacoma-Pierce County Chamber—Award of Distinction (Silver Communicator Award) for effective marketing. The Know 15 education campaign used integrated communications to inform Chamber members and Tacoma voters of the city’s plans for a minimum wage increase to $15 nearly overnight.
- Tacoma Public Schools—Award of Distinction (Silver Communicator Award) for the 2015-2016 calendar. More than a family scheduling tool, the calendar delivered messages about the district’s progressive and innovative work.