June 23, 2015

Sampling Tour Taps 15 Local Craft Brewers

The South Sound Craft Crawl, an ongoing self-guided beer tour, debuts just in time for the U.S. Open, showing visitors and locals alike all that our exciting craft beer community has to offer.

Fifteen artisanal breweries from Tacoma to Olympia are participating in the Craft Crawl that started June 5. Participants collect passport stamps from each brewery, and nine different stamps may be redeemed for a souvenir pint glass.

Program sponsors include Travel Tacoma + Pierce County, Olympia, Lacey, Tumwater Visitor + Convention Bureau and JayRay Ads and PR.

JayRay was involved in the program branding, content and graphic design, working closely with members of the South Sound beer community such as Ken Thoburn, an owner of Wingman Brewers in Tacoma.

“This is not only an opportunity to raise awareness of the innovative brewers in our region, but a way to bring together community, from the craft beer enthusiast to the general beer-loving public,” Thoburn said.

Organizers consulted other destinations that run successful craft beer tours including the Bend Ale Trail and Spokane’s Inland Northwest Ale Trail.

“Projects like this are successful because they are fun, they benefit all the participants—and, quietly, there’s a solid strategy behind it,” said Shari Campbell, JayRay co-owner and vice president.

The South Sound Craft Crawl map and passport is available at participating breweries, or via download at Many hotels and local bars will also have the brochure available.