JayRay Honored with Boys & Girls Clubs Service Award
We were surprised and humbled today when the Boys & Girls Clubs of South Puget Sound presented JayRay with the annual Stan Naccarato Community Service Award.
“It’s the super stars at Boys & Girls Clubs who make the difference in kids’ lives each day. They leave us energized and encouraged for the future,” said Kathleen Deakins, JayRay president. “We are thrilled that our work has helped reach more kids in our community.”
JayRay developed the positioning and messaging strategy for the Puget Sound clubs. Several annual multichannel campaigns the agency created are credited with a substantial boost in community awareness and donor dollars. The integrated marketing campaigns have included outdoor, newspaper, video, social media and collateral. JayRay’s Sam Dollar has donated his time as creative director for the clubs for more than five years.
Each year BGCSPS recognizes an individual or company who has demonstrated leadership and commitment to create a great future for youth and the community. The Naccarato award began in 1992.
BGCSPS will recognize JayRay during its Legacy of HOPE event February 19.