October 9, 2014

Improving the lives of mothers, children and families, one courageous act at a time

It’s no longer a secret.

One organization in Pierce and King counties helps women find the courage to start a new life. That organization is Courage360. Formerly known as Washington Women’s Employment & Education (WWEE), the organization announced its name change on October 1.

“Courage has always been a part of our mission, and now it will define us,” said Robin Lester, Courage360 chief executive officer. “A 360-degree approach encompasses the whole person—which is the foundation to begin a new life.”

JayRay, a branding, advertising and strategic communications firm located in Tacoma, led the rebranding efforts for WWEE. Employers from Boeing to KeyBank shared insights on what makes the organization distinct. WWEE isn’t your typical nonprofit, one community partner said. “It offers something special, a sort of secret sauce!” 

JayRay turned that and other research findings into insights to form the brand and the organization’s new name. A new tagline—Guiding Careers. Transforming Communities.—was unveiled, in addition to a new logo and website designed by JayRay.

“It’s an honor to work with Courage360 staff,” said Shari Campbell, JayRay vice president. “They offer remarkable training and mentoring programs, and our work will help them better communicate their distinct services and approach to business partners and funders alike.”

Women who seek the skills and confidence to be self-supporting and employers who seek a talented workforce are encouraged to check out Courage360 programs, including:

  • Career training
  • Employment services
  • One-on-one mentorship
  • Housing support
“When you invest in us, you help women achieve independence, which lifts their entire family and our entire community,” Lester said.

Learn more about Courage360 at