June 26, 2013

Communicator Awards Recognize JayRay's Health Care Campaigns

Focusing on the target audience helped JayRay land two Communicator Awards for its work with health care clients.

An integrated marketing campaign featuring patient-friendly messaging announced the opening of the PeaceHealth Cancer Center in Bellingham, Wash. JayRay created print, radio, outdoor and TV ads, plus an updated website, a fact sheet and special events that reinforced the benefit of having one-stop, integrated cancer services available close to home. “One place for healing and hope” is the theme of the award-winning campaign.

JayRay’s second Communicator Award recognizes an emotional 4-minute video produced for Overlake Medical Center. A letter from a patient’s family inspired the video, originally shown at a fundraising event that drew a record amount of donations.

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts, a 600+ member organization of leading professionals from various disciplines of the visual arts. More than 6,000 entries were submitted from the U.S. and internationally.

Additional accolades: The PeaceHealth Cancer Center TV commercial also earned a bronze Telly Award. The Telly Awards honor outstanding work in local, regional and cable TV commercials and programs, as well as film and video productions and groundbreaking web commercials, videos and films.