December 31, 2012
Print Ads, Logo Work Earn Creative Honors for JayRay and Four Clients
Kids, technology and fender benders were the subjects of JayRay’s work recently recognized with MarCom Awards. JayRay and its clients earned four awards in the national creative competition.
- A damaged car plunging off a billboard grabbed attention and MarCom platinum honors for the personal injury law firm Rush Hannula Harkins & Kyler. The “Where Wrongs are Made Right” campaign reinforces rebranding completed a few years ago.
- An integrated, regional ad campaign united 12 rural hospitals in North Dakota and Minnesota—and earned a MarCom gold award. The campaign was designed to remind residents that top technology and expertise are available close to home. JayRay worked with the hospitals to coordinate radio, billboards, direct mail and newspaper ads that best suited their markets.
- Building on last year’s branding efforts with The Rescue Mission, JayRay created a campaign that combined emotion with facts to promote the Rescue Mission’s donor acquisition campaign. The work earned a MarCom gold award.
- A simple, meaningful logo helped the Find an Hour organization launch its work to match volunteer tutors with kids who need help. MarCom judges awarded an honorable mention for the JayRay-designed logo that combined a clock face, stick figure and modern font to introduce Find an Hour to the community.
More than 6,000 entries were submitted to MarCom Awards judges. The creative competition honors excellence and creativity in the concept, writing and design of print, visual, audio and web materials and programs.