News Release
December 2, 2009Thinking outside the box reaps awards for JayRay
Daubers, a tree carving and a concrete check were among the campaign elements that earned JayRay six MarCom Awards for creative excellence.
About 5,000 international entries competed for the awards, administered and judged by the Association of Marketing and Communication Professionals.
JayRay was recognized for its work with Community Health Care on its capital campaign to raise $10.1 million for a new Eastside Clinic. “Leave your mark on the Eastside’s new center for health” served as the tagline, paired with the symbolic image of a $1,000 check donation drawn into freshly poured concrete. The newspaper ad led to generous donations from new donors and the campaign met its ambitious goal.
For its creative expertise with the Evergreen Council on Problem Gambling, JayRay was awarded for a public service campaign to raise awareness of a new fine imposed on underage gamblers. JayRay developed a radio public service announcement, social media campaign, splash page, and an information card and posters for local high schools. Jokes about Zander, a fictitious underage gambler, capture the attention of teenagers and encourage their participation. Teens can visit NotaZander.com and submit quips such as, “If one hand of Blackjack cost you two weeks of lunch money, then you might be a Zander.”
A billboard for Sound Credit Union procured yet another award for JayRay. The board invites new members while making the location of Sound’s new branch, a well-known intersection in Olympia, even more memorable. Two roads, Martin Way and Lilly Road, were brought to life when JayRay portrayed them as lovers with their names carved into a tree.
JayRay received top honors for an outstanding internal communication video for Catholic Health Initiatives (CHI). The video was the second in a series aiming to prepare CHI's 53,000 employees for new benefit options available in 2010. This innovative and animated film features two characters who represent employees analyzing their needs for the coming year.
JayRay also received top honors for a radio campaign for Muckleshoot Bingo. In an effort to attract a younger audience, JayRay developed a radio campaign with on-the-street interviews about daubers. “What is a dauber?” the people were asked. The humorous responses provoked interest in what is actually a big ink pen used to mark squares on a bingo card. Aside from providing a good laugh, the radio spots informed the public of the hall’s Vegas-style machines and have successfully increased the number of young bingo players.