Contact:
Kurt Jacobson
kjacobson@jayray.com
253.627.9128

News Release

August 24, 2009
New focus group facility in Tacoma makes research easier

Greater convenience, greater insights—those are some of the advantages of conducting focus groups locally, according to JayRay, a communications consultancy, that just opened a research facility at its office close to downtown Tacoma.

JayRay offers business, nonprofits and government agencies complete project management from research design and recruitment to moderation, reporting and recommendations.

“Our clients rely on us for communication strategy and smart messaging. With our focus group facility, we can offer them all the qualitative research services and strategic planning they need in one place,” said Shari Campbell, vice president of JayRay.

JayRay’s focus group services include:

  • Facility rental. Overlooking Thea Foss waterway, JayRay’s facility offers a soothing environment for groups as well as a comfortable observation room. DVD recording of the session is also available.
  • Moderation. Skilled moderators from JayRay know how to establish rapport, engage participants and probe to gain key insights.
  • Reporting and recommendations. Understanding the strategic and practical implications of research is where JayRay excels. With more than 40 years of combined research expertise, JayRay knows how to put insights into action.

JayRay offers its focus group facility for rental to clients and nonclients alike.

JayRay has conducted research with consumers, students, business executives, medical professionals and other groups in fields ranging from health care to retail to government services.

To learn more about JayRay’s focus group facility or consulting services, call Shari Campbell at 253-284-2531 or email her at scampbell@jayray.com.

Download a PDF with more information here.



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