News Release
September 2, 2008High-seas adventure meets everyday life in Tall Ships campaign
Sailing vessels in unexpected places announced the Tall Ships Tacoma arrival in the event’s advertising campaign graphics developed by JayRay.
Using the tagline “They’re Coming, Are You?,” JayRay designed a series of billboards announcing Tall Ships Tacoma, an international sailing event featuring more than 30 ships. The visuals included a minivan with cannons extending from the doors, and a cappuccino with ship-shaped cream swirls floating on top.
JayRay’s creative and graphic and identity standards were extended to posters, e-mail blasts, banners, admission tickets and myriad of collateral pieces created by volunteers, vendors and sponsors.
An estimated 400,000 people attended Tall Ships Tacoma 2008, staffed by 1,200 volunteers.
JayRay staff also volunteered at the event, a continuing commitment from 2005 when JayRay hosted and managed the media center.