News Release
April 10, 2008Point Ruston developer chooses JayRay to launch waterfront urban village
Point Ruston, LLC has tapped JayRay’s expertise as it sets out to develop the most talked about view and waterfront property in the Tacoma area.
With plans to transform a former industrial site into a vibrant urban village, Point Ruston hired JayRay to take a long-range strategic view to plan and manage communications even before ground was broken and the sales center opened.
To date, JayRay has supported Point Ruston with strategic communication planning, media relations, outdoor advertising and community relations.
JayRay helped Point Ruston announce a key milestone last November: A commitment from Silver Cloud Inns and Hotels to provide hotel accommodations to the neighborhood. JayRay created an online media kit with site plans, renderings, photos and fact sheets, which resulted in major print media coverage in Point Ruston’s target market.
Earlier this year, JayRay set up a dedicated microsite for online hosting of Point Ruston’s Supplemental Environmental Impact Statement for the City of Tacoma. The site included introductory materials, summaries and official comment instructions, making it easy for the public to review and respond during a 30-day comment period.
Upon completion, Point Ruston will combine urban living, shopping, dining, entertainment and recreation along nearly a mile of Commencement Bay shoreline with stunning mountain and water views. Plans call for nearly 1,000 condominiums, town homes and apartments, a four-star waterfront Silver Cloud hotel, approximately 120,000 square feet of retail space and approximately 100,000 to 125,000 square feet of Class A office space. A pedestrian-friendly
“Waterwalk,” linked to Ruston Way’s popular waterfront path, will wind its way around the neighborhood.
Point Ruston LLC, a real estate partnership based in Ruston, Wash., is led by managing partner Mike Cohen. Cohen is president of MC Construction, the company providing planning, management and construction expertise to the development. With offices in Olympia, Ruston and Tacoma, Wash., MC Construction has a 25-year track record as an award-winning builder of custom homes, condominiums, apartments and commercial buildings in the South Puget Sound region.