What's the Difference

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  JayRay

Nov. 24, 2009 at 2:48pm

What's up with business lending? Eric asks a good question

Posted by Kacie McKinney in What We're Up To
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Eric King, VP of business services at Delta Community Credit Union, emailed to ask me about how credit unions are growing through business services. It occurs to me that not a lot is being written about that subject, though business services should be a very big deal as banks retreat from that level of lending.

What is your credit union doing? Have business services become more important to you? What have you been doing in that area? Have you been successful?

To kick off the ideas, here is a promotion we did for Harborstone Credit Union.

Photobucket

Harborstone hand-delivered boxed invitations featuring a Lego® construction worker. The package built interest in Harborstone’s business services and invited neighboring businesses to the groundbreaking ceremony at a new Harborstone Credit Union branch.

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