Mar. 26, 2010 at 2:25pm

Flatter your way to market share

Posted by Kurt Jacobson in Talking to Members, What We're Up To
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Harvard Business Review cites research demonstrating that even “insincere” flattery can make customers more inclined to choose your brand. The research shows that given a choice, participants were more likely to choose a coupon from a store that had complimented them than from one that hadn't.

We have to assume that flattery from an ad, e-mail blast or TV commercial is “insincere” because it’s not a personal comment based on personal knowledge. So we can either get upset that insincere flattery works, which can seem so wrong, or we can use it to our advantage.

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Feb. 25, 2010 at 3:46pm

4 Reasons Why Being a Boss is Not an Olympic Event

Why sports analogies are often wrong for business

Posted by Kurt Jacobson in What We're Up To
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Conventional thinking can be counter-productive. We use sports analogies such as winning and losing. But in business, winning and losing aren’t absolutes, they are degrees. A particular financial institution doesn’t get 100 percent market share or 0 percent, but some degree of share. Read more

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Nov. 24, 2009 at 2:48pm

What's up with business lending? Eric asks a good question

Posted by Kacie McKinney in What We're Up To
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Eric King, VP of business services at Delta Community Credit Union, emailed to ask me about how credit unions are growing through business services. It occurs to me that not a lot is being written about that subject, though business services should be a very big deal as banks retreat from that level of lending.

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May. 13, 2009 at 9:15am

Lesson from the USS Nimitz: Trust your communication advisor

Posted by Kurt Jacobson in Strategic Communications, What We're Up To
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Thanks to Frank Diekmann and the Credit Union Journal’s Grow Show for opening my eyes to what the private sector and credit unions can learn from the Navy.

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Dec. 17, 2008 at 1:30pm

Hitting a topical mark

Posted by Guest Blogger in Differentiation is Key, Strategic Communications, What We're Up To
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What does a jewelry store ad have to do with credit unions? Read on and I'll explain.

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Mar. 11, 2008 at 1:45pm

"What if" from the greates CU event in the world

Posted by Jamie Chase in Elections, Social Responsibility, Talking to Members, What We're Up To
Comments (5)

Kurt and I returned to JayRay yesterday from a thought-provoking week at CUNA’s Government Affairs Conference (GAC), the largest credit union event in the world. I’m relieved to share that the normal fluff and peachy rhetoric, gave way to the discussion of serious issues.

They gave us something to think about:

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Feb. 1, 2008 at 1:51pm

Ohio Zenith or bust!

Posted by Jamie Chase in What We're Up To
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Hello Expedia.com, Kurt and I are busy buying tickets for a few JayRay road trips. OK, Melina bought them for us.

First stop, CUNA’s GAC next month; followed immediately by a trip to the Ohio Credit Union System. Our friends Josh Reams and Becky Hart invited us to speak at their fabulous Zenith 08 Convention. The inside scoop on Ohio’s CU trade association: The big boss, Paul Mercer, runs an organization committed to the roots of the movement. It would be hard not to with Bill Herring, son of Louise McCarren Herring, on your board of directors. Bill joked about this when he spoke to the Island Wood inaugural class of Credit Union Development Educators. Bill’s mom is considered one of the pioneers of the credit union movement in the United States and is responsible for establishing more than 500 credit unions throughout the nation.

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