Mar. 4, 2008 at 1:46pm

Treat people like dogs

Posted by Kurt Jacobson in Differentiation is Key, The Power of Creativity
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In her health care marketing blog, my coworker Shari Campbell, says, “Bailey, our beloved Golden Retriever, needs to go to the vet for her annual exam.” She knows this because the vet reminds her when to bring Bailey in and makes a reminder phone call.

Shari writes, “And because appointments are available from 7 a.m. to 7 p.m., seven days a week, Bailey the dog is always the most current member of our family when it comes to health and wellness check-ups.”

If credit unions are truly member- and prospect-focused, why do they choose to be open when everyone else is working, commonly:

Lobby hours: M-F 9:00 to 5:30
Drive-up: M-F 9:00 to 5:30
Saturday: 9:30 to 2:00

If a credit union decided to study when branch visits would best fit their members’ schedules, would they pick the hours that are available now? What if credit unions were closed Tuesday and open until seven Monday and Wednesday? That is something that can we can make a big deal about in advertising, actually being different.

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