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  Kurt
  Kacie
  JayRay
  JayRay

May. 19, 2009 at 3:40pm

Spring into Wesabe

Posted by Kacie McKinney in Differentiation is Key, New Members, Strategic Communications
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When I first found Wesabe, I was blown away. I had been using an Excel sheet to track my finances (okay, well I started to for about a month and then realized I was never going to take the time to actually update it). And then realized what a great tool Wesabe is—and how much I actually use it.

That’s why I was so excited to see the recent news about its partnership with Delta Community Credit Union. Wesabe has been around since 2006, but recently launched Wesabe Springboard, a tool that allows credit unions to integrate Wesabe’s management tools directly into their Web sites. And it has the potential to grab those web-savvy generations.

Delta Community’s partnership is bringing the credit union all of Wesabe’s tools such as being able to tag your finances into groups (gas, food, clothing) and set savings goals. Users can also talk to other users for advice, support and tips on spending and saving.

This partnership is coming at a great time when people are looking for financial advice and consumed by new technology. Here are a few reasons I think this tool will spread:

Convenience. Whether it’s Mint, Wesabe or any other finance management tool, they are using it already. Why not do a service by bringing it to them? Show you are invested in making their lives easier.

Conversion. Now is the time people are looking for better ways to manage their finances. This is the perfect opportunity to grab their attention—and could be a selling point to get them to choose you.

Connectivity. People are consumed by technology . Wesabe offers iPhone applications, PC gadgets and Mac widgets. With iPhone’s 35,000+ apps, there really is almost an app for everything. Technologies such as these are giving people more opportunities to stay connected with you—and they see it as a convenience.

What about security? The site uses the same firewall security as online banking. Users will still get the same protection as they do from logging into their personal accounts.

This tool is providing the future of finance. Time to get on board.

Are you ready?

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