Dec. 31, 2008 at 11:57am

Does social media have you overwhelmed?

Posted by Kacie McKinney in Choose the Right Target Audience, Strategic Communications, Talking to Members
Comments (2)

Don’t worry, you aren’t the only one left wondering whether your next move is to Tweet, Digg, StumbleUpon or comment.

Maybe you don’t even know what I’m talking about…but your peers are here to help.

With so many Web sites and tools today, even those who stay on top of the latest social media trends may not know enough to get started. Seeing what other companies are doing can help.

Peter Kim features a site: http://wiki.beingpeterkim.com with links to social media pages of hundreds of companies. You can sort by industry, company using the tool or country and browse the different sites.

You’ll find examples of YouTube channels, Facebook pages, podcasts and more. It’s a good place to start researching and figuring out how social media can work for you.

Some things to consider:

Define your objectives. What do you want to accomplish by having a Facebook page? Will it help you reach your goals or your target audience? Or do you feel you have to one just because others do?

Be committed. A blog with no posts for six months or a MySpace page with no returned messages or comments won’t be effective. Can you designate someone to keep your pages up-to-date?

Know what is working. What tools and sites have been getting the attention of your intended audience? What is working for other credit unions? One place to start is with tips from Morriss Parte on EverythingCU.com.

Comments (2)

I'm new on facebook and get a bit overwhelmed at times. I'm glad I'm not alone. Thanks for all your help.


1 | Left by Fern Valentine | Feb. 21, 2009 at 3:33pm

Kacie says:

@Fern Valentine Glad this post could help. You are definitely not alone. Sometimes it just takes seeing how others have used it as a starting point. Good luck with the Facebook page!
2 | Feb. 22, 2009 at 9:48pm