What's the Difference

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  Kurt
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  JayRay

Nov. 13, 2008 at 11:21am

Seriously - Don't be so serious

Posted by Guest Blogger in Differentiation is Key, The Power of Creativity
Comments (1)

The bank ad I saw the other day went something like this: “We’re strong, safe and secure.”

It should have added “… we’re extremely dull, boring and incredibly serious.”

Credit unions are equally guilty here. Whether the message is about a financial institution’s health or about deposit insurance from the NCUA (or FDIC), the message is similar.

And it’s just so dang serious. 

So how exactly should your credit union take advantage of this teachable moment? What is the best way to educate your members and prospects about the credit union difference? Well, I don’t have all the answers, just one recommendation: 

DON’T BE SO STINKIN’ SERIOUS! 

Take a cue from these young ladies and shake things up.

Seriously.

Lori Briggs is an advisor at JayRay Ads & PR

Comments (1)

Hi Lori! I am so thrilled to hear someone else in marketing embrace fun. I used to work at Ten Speed Press (full disclosure: I just popped a resume/cover letter over to Kurt), where their "fun" reputation was belied by a soul-deadening approach to marketing. I tried to inject some fun while I was there, as (hopefully) evidenced by the 35th Anniversary press release I wrote for them: http://www.tenspeed.com/books/featured/tenspeed35pressrelease.htm?zenid=056495691ae6c36e50ac49d7049471c6

Enjoy!!
1 | Left by Zak Nelson | Dec. 19, 2008 at 11:55am

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