Nov. 13, 2008 at 11:21am

Seriously - Don't be so serious

Posted by Guest Blogger in Differentiation is Key, The Power of Creativity
Comments (1)

The bank ad I saw the other day went something like this: “We’re strong, safe and secure.”

It should have added “… we’re extremely dull, boring and incredibly serious.”

Credit unions are equally guilty here. Whether the message is about a financial institution’s health or about deposit insurance from the NCUA (or FDIC), the message is similar.

Comments (1)

Hi Lori! I am so thrilled to hear someone else in marketing embrace fun. I used to work at Ten Speed Press (full disclosure: I just popped a resume/cover letter over to Kurt), where their "fun" reputation was belied by a soul-deadening approach to marketing. I tried to inject some fun while I was there, as (hopefully) evidenced by the 35th Anniversary press release I wrote for them: http://www.tenspeed.com/books/featured/tenspeed35pressrelease.htm?zenid=056495691ae6c36e50ac49d7049471c6

Enjoy!!
1 | Left by Zak Nelson | Dec. 19, 2008 at 11:55am

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